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JAZZ IT UP BY GOIN’6 TO NEW ORLEANS’ JAZZ FEST

4/5/2010

Jazz Journey Encourages Travelers to Experience one of City’s Premier Festivals

DALLAS, Texas (April 5, 2010) – This spring, Motel 6 offers travelers a fun, affordable way to explore the origins of jazz and experience one of America’s premier music festivals. The “Motel 6 Jazz Journey,” one of the featured journeys at the Goin6.com Web site, provides music lovers, foodies and festival goers with the perfect tool to plan a trip to The New Orleans Jazz & Heritage Festival (Jazz Fest). Each year, Jazz Fest welcomes approximately 400,000 enthusiasts for a 10-day celebration of Louisiana music, food and arts held in the birthplace of jazz. By utilizing Goin’6, travelers can do more than just plan their trip to Jazz Fest – they can plan a route that will take them through the region that birthed the uniquely American art form known as jazz – all while showing them convenient and affordable Motel 6 locations along the way.

From the 1920s to the 1970s, the pioneers of jazz toured a looping route from New Orleans to Chicago, performing at clubs along the way and perfecting their craft. It is one of the most historically vibrant threads of American music history. The journey includes highlights such as: Memphis’s famous Beale Street, the “melting pot” of delta blues, jazz, rock-n-roll, R&B and Gospel; Preservation Hall in New Orleans and French Quarter locations noted for jazz performances; and Clarksdale, Mississippi, an historically significant site where Robert Johnson “sold his soul to the devil.” Often called "Ground Zero," this city is hallowed ground for blues aficionados from around the globe. The Goin6.com Web site helps any jazz aficionado plan a trip along this historic route to explore the music’s roots and include a stop at Jazz Fest.

“Jazz Fest is something each lover of American music will want to experience,” said Olivier Poirot, CEO for Accor North America, Motel 6 and Studio 6. “Goin6.com can help jazz fans find affordable lodging close to the action so their favorite performer is never more than a short trip away.”

From late April through early May, revelers gather at the Fair Grounds Race Course in the Crescent City to hear music from a variety of genres. According to the Jazz Fest Web site, the festival showcases music indigenous to Louisiana and New Orleans. Those attending can hear performances ranging from Afro-Caribbean and Latin to country and Cajun – with plenty of jazz to choose from.

Festival goers can use Goin6.com to outline their route along the “Jazz Journey” loop and arrange for affordable accommodations in the heart of the festivities in New Orleans. The Goin’6 Web site helps music lovers plan a great trip by utilizing the “Eat,” “Sleep,” and “Do” feature tabs, including Motel 6 locations along the way that provide comfortable and affordable accommodations.

The Goin6.com site features a wide array of Motel 6 journeys with opportunities for travelers to explore the U.S. and Canada on a budget. Currently, Goin6.com features great vacation ideas like the National Parks Tour – Arizona/Utah Loop and the California National Parks Tour, two trips featuring some of the most magnificent national parks in the Western U.S. region; Cradles of Liberty: D.C./Philadelphia – a trip that guides travelers to sights brimming with American history along the East coast; the Southern California Theme Park Adventure through the most exciting and family-friendly attractions in Los Angeles, San Diego, and Orange County; and the Santa Barbara Wine Country Tour, featuring small town charm, vineyard tours, and wine tastings along 50 miles of coastal valleys.

To start planning a “Jazz Journey,” or for help making reservations at a Motel 6 along the route, visit Goin6.com.

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About Motel 6
Motel 6 offers the lowest price of any national chain at more than 1,000 company-owned and franchised locations throughout the United States and Canada. For 24 years, Motel 6 has used the tagline, “We’ll leave the light on for you®,” earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee, data ports, Wi-Fi Internet access and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

About Accor North America
Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 1,000 upscale and economy properties including nationwide economy leaders Motel 6, Studio 6, Ibis, Sofitel Luxury Hotels and upscale Novotel locations in the U.S., Canada and Mexico. For more information, visit accor-na.com.

About Accor Worldwide
Accor, a major global group and the European leader in hotels, as well as the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 150,000 employees. It offers to its clients over 40 years of expertise in two core businesses:
- Hotels, with the Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1, Studio 6 and Motel 6 brands, representing 4,100 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, Accor Thalassa Sea & Spa, Lenôtre, CWL.
- Services, with 33 million people in 40 countries benefiting from Accor Services products in employee and constituent benefits, rewards and incentives, and expense management.

Laura Rojo-Eddy
(972) 360-5970
lrojo@accor-na.com

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