FIRST-EVER MOTEL 6 PROPERTY IS REBORN WITH MODERN LOOK
Motel 6 Unveils New “Phoenix” Design at its Birthplace in Santa Barbara
DALLAS, Texas (May 22, 2009) – Motel 6, an icon of the American road for forty-seven years, returns to its roots in unveiling the newly-renovated property in Santa Barbara, CA, at an onsite ceremony Tuesday night. Opened in 1962, this property was the chain’s first location and featured the namesake price of $6 per night. Now, Motel 6 Santa Barbara has a completely new look with the “Phoenix” design - modern, European-style rooms that represent the future of Motel 6 while staying true to the original promise of a clean, comfortable room at the lowest price of any national chain.
“It’s wonderful to come full circle and witness this historic milestone for our company,” said Olivier Poirot, CEO for Accor North America, Motel 6 and Studio 6. “Santa Barbara is our birthplace, and it’s great to see this property so refreshed and revitalized – ready to take us into the next era of growth with Motel 6.”
Motel 6 Santa Barbara Beach offers a perfect location for an affordable getaway, just a few minutes’ walk from the beach with proximity to entertainment and attractions like the Santa Barbara Zoo, golf courses, whale watching and many others. It’s a great choice for those who want to be close to everything the area has to offer.
In addition to its modern styling, the “Phoenix” design also incorporates a number of green and environmentally friendly features, such as wood-effect laminate flooring made of 80% pre-consumer recycled material, as well as the company’s ongoing earth-friendly initiatives like the fluorescent light bulb and battery recycling program, the use of technologically advanced heating and cooling systems, and water conservation measures.
The room also features ambient lighting, a multi-media panel for mp3 players, video game systems and laptop computers, Wi-Fi internet access, a settee/banquette area for two, and a 32-inch flat-screen TV.
Unveiled in March of 2008, the efficient, simple and modern design of the “Phoenix” represents a revolution for economy lodging in both appearance and environmentally-conscious practices. It will change the way travelers look at economy lodging – offering guests a modern feel while maintaining Motel 6’s traditional affordability.
Currently, Motel 6 corporate properties in select markets around the country are being renovated with elements of the new prototype. For more information on Motel 6, please visit www.motel6.com. For photos of the new “Phoenix” room go to http://accor-na.mediaroom.com/index.php?s=image_gallery&cat=13.
About Motel 6
Motel 6 offers the lowest price of any national chain at more than 1,000 company-owned and franchised locations throughout the United States and Canada. For 22 years Motel 6 has used the tagline, “We’ll leave the light on for you,” earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee, data ports, Wi-Fi Internet access and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.
About Accor North America
Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 1,000 upscale and economy properties including nationwide economy leaders Motel 6 and Studio 6, Sofitel Luxury Hotels and upscale Novotel locations in the U.S. and Canada. For more information, visit accor-na.com.
About Accor Worldwide
Accor, the European leader and a major global group in hotels, the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 170,000 employees. It offers to its clients over 40 years of expertise in its two core businesses:
- Hotels, with the Sofitel, Pullman, Novotel, Mercure, Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1, Studio 6 and Motel 6 brands, representing more than 4,000 hotels and nearly 500,000 rooms in 90 countries.
- Services, with 23 million people in nearly 40 countries benefiting from Accor Services products in human resources, marketing services and expense management.
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