Press Release

Print Version

MOTEL 6/STUDIO 6 OPENS 1000TH PROPERTY

1/29/2009

Biloxi Location is Reborn after Destruction by Hurricane Katrina

DALLAS, Texas (January 29, 2009) – Motel 6 announces the opening of its 1000th Motel 6/Studio 6 property and the first corporately-built and owned location to feature the new “Phoenix” room design. The property in Biloxi, Mississippi, held its grand opening ceremony yesterday, and showcases the chain’s room of the future, with a modern, European boutique-style design. This event also represents a rebirth for Motel 6 in Biloxi, as the original location was destroyed by Hurricane Katrina in 2005.

“The 1000th property is a great milestone in Motel 6/Studio 6 history, and we’re proud to be rebuilding in Biloxi,” said Olivier Poirot, CEO for Accor North America, Motel 6 and Studio 6. “With all that this region went through during and after Katrina, Motel 6 is glad to play a small part in the rejuvenation of the Mississippi Gulf Coast.”

Once again, Biloxi has a clean, affordable lodging choice for family travelers, spring breakers, seniors, gaming enthusiasts, or any budget-minded traveler interested in a convenient getaway. In honor of the opening and the 1000th property milestone, the first guest to stay at the new property was charged $6 for the night – the original Motel 6 room rate dating back to 1962, and the reason for the Motel 6 name.

In addition to its modern styling, the “Phoenix” design also incorporates a number of green and environmentally friendly features, such as wood-effect laminate flooring made of 80% pre-consumer recycled material, as well as the company’s ongoing earth-friendly initiatives like the fluorescent light bulb and battery recycling program, the use of technologically advanced heating and cooling systems, and water conservation measures.
With its many casinos, beaches, restaurants, and shopping choices, Biloxi offers entertainment and recreation opportunities for all ages. And with a prime location right across the street from the beach, the Biloxi Motel 6 is a great choice for those who want to be close to everything the city has to offer. The property is located just minutes away from many of the casinos and attractions in the city, and only 10 minutes from the airport. In addition, the Biloxi location has 30 studio rooms with kitchenettes, many of which feature ocean-front views.

The efficient, simple and modern design of the “Phoenix” represents a revolution for economy lodging in both appearance and environmentally-conscious practices. It will change the way travelers look at economy lodging – offering guests a modern feel while maintaining Motel 6’s traditional affordability.

The “Phoenix” prototype was first unveiled by Motel 6 in March of 2008. In addition to the wood-effect flooring, the room also includes ambient lighting, a multi-media panel for mp3 players, CD players and laptop computers, Wi-Fi internet access, a settee/banquette seating area, and a 32-inch flat-screen TV.

Currently, Motel 6 corporate properties in select markets around the country are being renovated with elements of the new prototype. For more information on Motel 6, please visit motel6.com.

###

About Motel 6
Motel 6 offers the lowest price of any national chain at more than 900 company-owned and franchised locations throughout the United States and Canada. For 21 years Motel 6 has used the tagline, “We’ll leave the light on for you,” earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee, data ports, Wi-Fi Internet access and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

About Accor North America
Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 950 upscale and economy properties including nationwide economy leaders Motel 6 and Studio 6 and the upper-upscale Sofitel and upscale Novotel locations in the U.S. and Canada. For more information, visit accor-na.com.

About Accor Worldwide
Accor, the European leader and a major global group in hotels, the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 170,000 employees. It offers to its clients over 40 years of expertise in its two core businesses:
- Hotels, with the Sofitel, Pullman, Novotel, Mercure, Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1, Studio 6 and Motel 6 brands, representing more than 4,000 hotels and nearly 500,000 rooms in 90 countries.
- Services, with 23 million people in nearly 40 countries benefiting from Accor Services products in human resources, marketing services and expense management.

CONTACT:
Laura Rojo-Eddy
(972) 360-5970
lrojo@accor-na.com

Back to Press Room

Motel 6 reservations call 1-800-4-MOTEL6 (1-800-466-8356) or en español (Spanish): 1-877-467-7224