Esteemed Leader Leaves Legacy of Creativity and Generosity for Iconic Lodging Brand
DALLAS, Texas – Jeff Palmer, chief marketing officer and executive vice president of Motel 6 and Studio 6, died February 25 at age 63. Respected for his leadership and wisdom, Palmer was equally cherished by friends and colleagues for his kindness, generosity and sense of humor.
“Jeff’s loss is truly heartbreaking for those of us who had the pleasure of working with him. His warmth, friendship and generous spirit were truly extraordinary,” stated Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. “We will miss Jeff’s leadership, insights and laughter, and we share in the sadness of Jeff’s family and loved ones.”
Palmer’s marketing expertise, creativity and passion for the Motel 6 brand propelled the brand’s customer reach to new heights, while maintaining loyalty to its faithful customer base. During his time with Motel 6, Palmer implemented marketing campaigns that included consumer outreach via collegiate sports, traditional print and broadcast media, Facebook, iPhone, the Goin’6 trip-planning microsite and a redesigned motel6.com. Palmer’s passion for music brought to life the innovative Motel 6 “Rock Yourself to Sleep” promotion, a tour in which up-and-coming rock bands receive free Motel 6 room nights, fostering a new generation of Motel 6 guests.
His leadership provided outstanding direction to the departments he oversaw, including sales, marketing, distribution, quality and guest relations. Palmer’s efforts significantly impacted the business, supporting a three-point growth in market share and a record-breaking $81 million in business to business sales in 2010.
Palmer joined Accor North America and Motel 6/Studio 6 in October of 2007 as senior vice president, sales and marketing. He brought over 20 years of experience as a senior level executive in marketing, advertising and sales for Fortune 100 Companies including The Home Depot, Pep Boys and Circuit City. Before joining Motel 6, he served as senior vice president of marketing for NRT Incorporated, developing and overseeing national marketing, internet marketing and advertising. Palmer earned his Bachelor of Arts in American literature and history from Yale University and his Master of Business Administration from the University of Chicago.
About Motel 6
Motel 6 offers the lowest price of any national chain at more than 1,100 company-owned and franchised locations throughout the United States and Canada. For 25 years, Motel 6 has used the tagline, “We’ll leave the light on for you®,” earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer Wi-Fi Internet access, swimming pools and guest laundry facilities. For more information, visit www.motel6.com.
About Accor North America
Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 1,100 upscale and economy properties including nationwide economy leaders Motel 6, Studio 6, Ibis, Sofitel Luxury Hotels and upscale Novotel locations in the U.S., Canada and Mexico. For more information, visit accor-na.com.
About Accor Worldwide
Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,200 hotels and more than 500,000 rooms.
Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1 and Motel 6, and its related activities, Thalassa sea & spa and Lenôtre - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.
Director, Corporate Communications