Priestmangoode Honored for the Brand’s New Sleek, Functional Design
DALLAS, Texas (February 16, 2010) – Motel 6’s “Phoenix” design has been named winner of the 2010 Travel + Leisure Design Award for Best Large Hotel. The winning design, developed by Priestmangoode of London, is Motel 6’s first new prototype in 12 years and is reinventing the economy lodging experience. The design, both chic and efficient, is fresh and modern, while staying true to the brand’s no-frills values – and still at the lowest price of any national chain.
The “Phoenix” design features wood-effect flooring, ambient lighting, settee area for two, and a 32-inch flat-screen TV. The entertainment unit which houses the TV conceals the door-less wardrobe behind it, combining two needs into one unit. The entertainment unit features a multi-media panel with A/V plug-ins for mp3 players, video game systems and laptop computers.
The settee area, situated in the corner of the room, was designed to encourage and allow for interaction between guests, whether during meals, discussions or games. The modern bathroom features double doors, black granite counter top with a vessel/raised sink, a walk-in shower and a large vanity area. The pedestal bed allows for storage of luggage under the bed and allows for easy cleaning access and visibility.
“The main objective of the new design was to provide added value to our guests and franchisees, while also minimizing our environmental footprint” said Olivier Poirot, CEO for Accor North America, Motel 6 and Studio 6. “Priestmangoode designed a room that adds value, comfort and style to our guests’ experience at Motel 6.”
Motel 6 unveiled the new “Phoenix” prototype in 2008. New locations and existing properties around the country are currently being modeled after the new design. Currently, more than 60 properties nationwide have been renovated, including locations in Dallas, San Diego, Houston and Chicago. Another 60+ locations are slated for renovation in 2010.
For more information on Motel 6, please visit www.motel6.com.
About Motel 6
Motel 6 offers the lowest price of any national chain at more than 1,000 company-owned and franchised locations throughout the United States and Canada. For 24 years, Motel 6 has used the tagline, “We’ll leave the light on for you®,” earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee, data ports, Wi-Fi Internet access and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.
About Accor North America
Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 1,000 upscale and economy properties including nationwide economy leaders Motel 6, Studio 6, Ibis, Sofitel Luxury Hotels and upscale Novotel locations in the U.S., Canada and Mexico. For more information, visit accor-na.com.
About Accor Worldwide
Accor, a major global group and the European leader in hotels, as well as the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 150,000 employees. It offers to its clients over 40 years of expertise in two core businesses:
- Hotels, with the Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Ibis, all seasons, Etap Hotel, Formule 1, Studio 6 and Motel 6 brands, representing 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre;
- Services, with 32 million people in 40 countries benefiting from Accor Services products in employee and public benefits, rewards and motivation, and expense management.
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