Young American Veterans to Tour the Country, Promote Their Debut Album and Benefit Veteran-Related Charities
DALLAS, Texas (February 9, 2010) – Motel 6, known for offering a clean, comfortable room for the lowest price of any national chain, is excited to announce its partnership with 4TROOPS. Recently signed to Sony MASTERWORKS, 4TROOPS is comprised of four United States combat veterans whose songs honor the sacrifices made by all troops, past and present. Motel 6 will donate lodging for the group throughout their U.S. Military base tour which kicks off in March 2010.
“We are thrilled to be a part of 4TROOPS’ creative and patriotic efforts to support U.S. troops and veterans,” said Olivier Poirot, CEO for Accor North America, Motel 6 and Studio 6. “We are pleased to support 4TROOPS by providing a clean, comfortable room at each Motel 6 along the band’s spring tour.”
4TROOPS are United States combat veterans - three young men and one woman who served on the front lines in Iraq and Afghanistan. While overseas, music played a crucial and very personal role in all of their lives. They would sing at everything from large military events to more intimate settings. 4TROOPS now come together for a singular purpose: to sing on behalf of all troops, past and present, to honor their sacrifices and to create awareness for their needs. Their debut self-titled CD will be released in the spring, with a portion of the proceeds from the sales to benefit veteran-related charities including the Iraq and Afghanistan Veterans of America.
Motel 6 is proud to partner with 4TROOPS in their mission to support U.S. soldiers and veterans. Motel 6’s recent partnerships demonstrate the brand’s commitment to supporting creative and community efforts. In August 2009, Motel 6 partnered with Primary Wave Music to offer touring bands free lodging in the “Rock Yourself to Sleep” campaign. Motel 6’s annual “Great Teddy Bear Roundup” supports fire and police departments across the country by collecting and donating teddy bears to be given to children in need of comfort during stressful and traumatic situations. The brand also enjoys partnerships with numerous organizations, offering discounted room rates to members of the United States Collegiate Athletic Association, American Kennel Club, National Collegiate Wrestling Association, NurseTogether.com, and others.
To learn more about 4Troops, visit www.4TROOPSmusic.com.
About Motel 6
Motel 6 offers the lowest price of any national chain at more than 1,000 company-owned and franchised locations throughout the United States and Canada. For 24 years, Motel 6 has used the tagline, “We’ll leave the light on for you®,” earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee, data ports, Wi-Fi Internet access and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.
About Accor North America
Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 1,000 upscale and economy properties including nationwide economy leaders Motel 6, Studio 6, Ibis, Sofitel Luxury Hotels and upscale Novotel locations in the U.S., Canada and Mexico. For more information, visit accor-na.com.
About Accor Worldwide
Accor, a major global group and the European leader in hotels, as well as the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 150,000 employees. It offers to its clients over 40 years of expertise in two core businesses:
- Hotels, with the Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Ibis, all seasons, Etap Hotel, Formule 1, Studio 6 and Motel 6 brands, representing 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre;
- Services, with 32 million people in 40 countries benefiting from Accor Services products in employee and public benefits, rewards and motivation, and expense management.
About MASTERWORKS: RCA Red Seal, Sony Classical, deutsche harmonia mundi, MASTERWORKS Broadway and MASTERWORKS Jazz are labels of Sony MASTERWORKS. For email updates and information regarding RCA Red Seal, Sony Classical, deutsche harmonia mundi, MASTERWORKS Broadway and MASTERWORKS Jazz artists, promotions, tours and repertoire, please visit www.sonymasterworks.com.