Motel 6

Motel 6 Press Release

“We'll leave the light on for you.”®

MOTEL 6 OFFERS ADVENTURES IN TWO AMERICA RECREATION HOTSPOTS

8/3/2009

Goin6.com Charts the Path to Affordable Lodging & Fun Attractions in Texas and Florida

DALLAS, Texas (August 3, 2009) – Travel budgets are a bit tighter than in past years, with families pinching every penny to get the most out of their recreational mileage. But the good news this summer is that Motel 6 continues to make the old-fashioned American road trip affordable with Goin’6 journeys to two unique U.S. states – Texas and Florida. With everything from theme parks and beaches, to zoos, aquariums and natural wonders, you’ll find more than enough to appeal to each and every kind of traveler in your family. These new ideas – along with many more – are detailed on Motel 6’s trip-planning Web site, Goin6.com.

“Texas and Florida, with their reputations for providing travelers a good time at any time of the year, are truly two of the most remarkable and exciting regions of the country,” said Olivier Poirot, CEO for Accor North America, Motel 6 and Studio 6. “With Goin6.com, we provide travelers a starting point and database of ideas and tools for planning a road trip to these and many other outstanding destinations.”

Texas and Florida are virtually unmatched among American destinations in the wide variety of attractions they offer. See the Goin’6 topics Florida Family Adventure and Texas Family Adventure under “Trip Search” for great ideas on what to consider.

In Florida, theme park enthusiasts could spend days in Orlando and still not ride every ride or see every attraction the city has to offer. From Disney World to Universal Orlando Resort, the city is truly the center of the theme-park universe. There are also Florida’s many miles of stunning beaches to see, along with other attractions such as Cape Canaveral and Daytona International Speedway.

In Texas, the theme parks include San Antonio’s Sea World Adventure Park and Six Flags Fiesta Texas, or Six Flags Over Texas in the Dallas-Fort Worth area. In addition, there are numerous beaches, lakes and rivers to explore, as well as zoos in major cities like Houston, Dallas and Austin. And don’t forget about the Alamo in San Antonio, Austin’s famous 6th Street entertainment district, and the Fort Worth Stockyards.

The outdoor types will appreciate the almost limitless number of lakes, rivers, wetlands, coastal and offshore fishing opportunities available in these two states. Goin6.com offers plenty of options in its Florida Fishing: Reel Adventures and Texas Fishing: Hook’em Here trip sections. Freshwater and saltwater anglers alike are faced with more destinations and fishing hotspots than can be covered in one trip.

Florida features a choice of two saltwater fishing destinations: the Atlantic on one side and the Gulf of Mexico on the other, with many freshwater options in between. There’s tarpon fishing at Boca Grande Pass, bass fishing on the Kissimmee Lake chain, or drift boat fishing in Fort Lauderdale.

Texas offers 800-plus miles of Gulf Coast shoreline along with the largest amount of manmade lakes and reservoirs in the country. In the south, you can go offshore for redfish, shark or marlin out of Laguna Madre or Galveston. The state’s Hill Country features several hotspots like the Llano River or Lake Travis. And in the north, you can cast a line at Lake Fork or Lake Texoma.

Use Goin6.com to map out a trip to Texas or Florida, and include as few or as many of the recommended stops as you like. The Goin’6 Web site helps you plan a great trip by categorizing recommended attractions under handy “Eat,” “Sleep,” and “Do” feature tabs, including Motel 6 locations along the way that provide comfortable and affordable accommodations. Throughout the year, the site updates and offers new and exciting Motel 6 journeys with opportunities for travelers to explore America on a budget. Currently, Goin6.com features other great vacation ideas like the Jazz Journey, a trip that traces the roots of jazz music from Chicago to New Orleans, the National Parks Tour – Arizona/Utah Loop, featuring some of the most magnificent and family-friendly national parks in the Western U.S. region, Cradles of Liberty: D.C./Philadelphia – a trip that guides travelers to sights brimming with American history along the East coast, and the Southern California Theme Park Adventure through the most exciting and family-friendly attractions in Los Angeles, San Diego, and Orange County.

Now Motel 6 guests can stay connected on Facebook. Motel 6’s new Facebook page is the perfect place for fans to post pictures from their Goin’6 getaways, exchange travel tips and ideas, learn about discounts and prizes, check out events happening all over the United States, provide feedback, and much more.

To start planning a Texas-Florida getaway, or for help making reservations at a Motel 6 along the route, visit Goin6.com.

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About Motel 6
Motel 6 offers the best price of any national chain at more than 900 company-owned and franchised locations throughout the United States and Canada. For 21 years Motel 6 has used the tagline, “We’ll leave the light on for you,” earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee, data ports, Wi-Fi Internet access and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

About Accor North America
Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 950 upscale and economy properties including nationwide economy leaders Studio 6 and Motel 6 and the upper-upscale Sofitel and upscale Novotel hotel locations in the U.S. and Canada. For more information, visit http://www.accor-na.com/.

About Accor Worldwide
Accor, the European leader and a major global group in hotels, the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 170,000 employees. It offers to its clients over 40 years of expertise in its two core businesses:
- Hotels, with the Sofitel, Pullman, Novotel, Mercure, Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1, Studio 6 and Motel 6 brands, representing more than 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre.
- Services, with 23 million people in nearly 40 countries benefiting from Accor Services products in human resources, marketing services and expense management.

CONTACT:
Laura Rojo-Eddy
(972) 360-5970
lrojo@accor-na.com