Motel 6 Corporate Profile
"Clean, comfortable rooms at the lowest price of any national
chain."
Founded
in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel
value. The first Motel 6 in Santa Barbara still leaves the light on today, but
a lot has changed for the motel chain that pioneered the first real economy
motel designed for the no-frills traveler. The original price of a night's stay
at Motel 6 was just $6.00, and thus established the brand name for an American
classic.
The promise of the best price of any national chain and a clean, comfortable
room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality
and value. It enjoys the highest brand recognition factor of any
economy-lodging brand. As a way of offering additional value at the touch of a
button, Click 6 is Motel 6's online bank of specially priced deals throughout
the Motel 6 network.
The brand continues to grow and currently has more than 900 locations with
over 91,000 rooms in the United States and Canada. As part of the Accor family,
Motel 6 is now the largest owned and operated hotel chain in North America.
Accor is the largest hotel operator in the world with nearly 4,000 hotels in 90
countries.
CEO
Olivier Poirot
President and Chief Operating Officer
Jim Amorosia
Headquarters
4001 International Parkway, Carrollton, Texas 75007
Phone: 972-360-9000
Amenities
- Many free services, including free local phone calls, morning coffee,
expanded cable TV featuring HBO ESPN, CNN, Discovery Channel, and TNT
- Kids stay free (17 and under stay free when occupying the same room with an
adult family member.)
- Non-smoking rooms available
- Pet friendly
- Most Motel 6 locations have a swimming pool and guest laundry facilities
- Computer dataports
Advertising
The brand's advertising campaign, featuring on-air personality Tom Bodett, began in 1986 and proved an instant success for Motel 6,
turning the chain into a household name and winning industry awards. The
campaign has won more advertising awards than any other brand in the lodging
industry, which is understandable, given that Motel 6 has the highest
advertising recognition factor in the economy lodging category. Ask most people
about Motel 6, and they will say, "That's the place where they leave the
light on for you." In 1999, Motel 6 was acknowledged by Ad Age magazine as having one of the top 100 advertising campaigns
in the last 100 years. Motel 6 was the only lodging company to earn this
distinction.
Reservations
1-800-4-MOTEL6, TDD# for hearing impaired 1-888-833-4356 or www.motel6.com
Motel 6 Frequently Asked Questions
When was Motel 6 founded?
The first property opened 1962 on the sandy shores of Cabrillo Beach in Santa
Barbara California and is still open today.
What is the Motel 6 pet policy?
Motel 6 welcomes responsible pet owners. Other than service animals, one small
pet per room is welcome unless prohibited by state law or ordinance. Pets must
be declared
during guest registration. In consideration of all guests and employees, pets
must be attended
at all times.
How many Motel 6 properties are open?
Motel 6 has more than 900 properties open throughout the United States and
Toronto, Canada area.
When did Motel 6 begin franchising?
Motel 6 introduced franchising in 1996, selecting knowledgeable franchisees to
develop in key secondary and tertiary markets. In July 2000, the brand reached
the milestone of its 100th franchised property with the opening of the Ruidoso,
New Mexico location.
Who is Accor?
Accor is the parent company of Motel 6 and Studio 6. With 170,000 associates,
Accor operates 3,600 hotels in 90 countries. For more information about Accor,
visit www.accor.com.
Who is Tom Bodett?
For more information about spokesperson, Tom Bodett, click here.
What is the growth outlook for Motel 6?
Motel 6 will continue to grow through franchising, acquisitions and new construction.
