Motel 6 Corporate Profile

"Clean, comfortable rooms at the lowest price of any national chain."

Motel 6 Then and NowFounded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler. The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic.

The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.

The brand continues to grow and currently has approximately 1,100 locations with more than 105,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.

CEO

Jim Amorosia

Headquarters

4001 International Parkway, Carrollton, Texas 75007
Phone: 972-360-9000

Amenities

  • Many free services, including free local phone calls, morning coffee, expanded cable TV
  • Kids stay free (17 and under stay free when occupying the same room with an adult family member.)
  • Non-smoking rooms available
  • Pet friendly
  • Most Motel 6 locations have a swimming pool and guest laundry facilities
  • WiFi Internet (fee may apply)

Advertising

The brand's advertising campaign, featuring on-air personality Tom Bodett, began in 1986 and proved an instant success for Motel 6, turning the chain into a household name and winning industry awards. The campaign has won more advertising awards than any other brand in the lodging industry, which is understandable, given that Motel 6 has the highest advertising recognition factor in the economy lodging category. Ask most people about Motel 6, and they will say, "That's the place where they leave the light on for you." In 1999, Motel 6 was acknowledged by Advertising Age magazine as having one of the top 100 advertising campaigns in the last 100 years. Motel 6 was the only lodging company to earn this distinction.

Reservations

1-800-4-MOTEL6, TDD# for hearing impaired 1-888-833-4356 or www.motel6.com

Motel 6 Frequently Asked Questions

When was Motel 6 founded?
The first property opened in 1962 on the sandy shores of Cabrillo Beach in Santa Barbara California and is still open today.

What is the Motel 6 pet policy?
Motel 6 welcomes responsible pet owners. Service Animals and well-behaved pets are permitted unless they pose a health or safety risk or are prohibited by law. Pets must be declared during guest registration. In consideration of all guests and employees, pets must be attended at all times. Please visit our pet policy page for additional information.

How many Motel 6 properties are open?
Motel 6 has approximately 1,100 properties open throughout the United States and Canada.

When did Motel 6 begin franchising?
Motel 6 introduced franchising in 1996, selecting knowledgeable franchisees to develop in key secondary and tertiary markets. In 2011, Motel 6 and Studio 6 added 55 franchise locations to the Motel 6/Studio 6 network.

Who is Tom Bodett?
For more information about spokesperson, Tom Bodett, click here.

What is the growth outlook for Motel 6? Motel 6 will continue to grow through franchising.

Motel 6 reservations call 1-800-4-MOTEL6 (1-800-466-8356) or en español (Spanish): 1-877-467-7224