Phoenix Vision

Regain Our Uncontested Leadership in Price Value in the Economy Segment

Phoenix Goals

• Grow to a network of 1,100 hotels by 2010 (100 Studio 6)
• Grow RevPar index over economy segment
• Embrace One Team, One Vision
• Focus on People and Performance
• Manage cash flow and expenses
• Achieve Operational Consistency

Our Values

Innovation

We know how to look ahead, anticipate and act differently, in order to develop new solutions that drive progress. Innovation is our trademark.

The spirit of conquest

We take risks and combine boldness, initiative, and team spirit in order to grow and expand. The spirit of conquest is our growth engine.

Performance

We set high standards for ourselves every day, both as individuals and in our teams, so that we can give our best and maximize our performance. Performance is the key to our continued success.

Respect

We recognize and value both women and men around the world in all their diversity, whether inside or outside the Group. Respect is the basis of all our relationships.

Trust

We build relationships and create a climate of trust among us all. Trust is the foundation of our management.